Category Archives: User Monetization

Introducing Mail-In Rebate Promotions For FastSpring Vendors

By Dan Engel | Published: August 12, 2009

Did you know rebate checks in 2008 totaled over $6 billion?  It’s a hugely successful and popular merchandising tool.  We just released a new feature for online vendors that increases profits by offering a mail-in rebate to your customers instead of a coupon. This is the first online-based rebate service of its kind, and it [...]

Also posted in FastSpring Info, Increasing Revenue, Marketing Tactics | Tagged , , | Comments closed

Magazine Covermount CD Software Bundles

By Dan Engel | Published: August 21, 2008

Recently a consumer software publisher said they were approached by a big German PC magazine requesting to feature the software product on the PC magazine’s covermount CD. The magazine asked to bundle a fully functional version of the software product. No compensation was offered. What should the software company do? It certainly wouldn’t hurt to [...]

Also posted in Increasing Revenue, Marketing Tactics | Tagged , , , , , | Comments closed

Bundling Software

By Dan Engel | Published: July 9, 2008

The question has come up a number of times — I’m a software company and I’ve been asked by a 3rd party company to bundle their software along with mine, should I do it? I’ve managed a number of bundle deals in the past, including a little time spent working with the Google toolbar bundle [...]

Also posted in Increasing Revenue | Tagged , , | Comments closed

How Much Is A YouTube Video Worth?

By Dan Engel | Published: May 5, 2008

If I build it, will they come? Let’s say they do come — will it matter? A FastSpring client invested some time back in 2007 into making videos to post on YouTube which would demonstrate their product and hopefully drive traffic and sales to their website where users could buy the company’s software. They were [...]

Posted in User Monetization | Tagged , , , | Leave a comment