Category Archives: Marketing Tactics

In an interesting report on customer acquisition for software, Trialpay, a system for ad-funded alternative payments, has revealed some trends that are worthy to keep in mind when assessing your current marketing strategies—and perhaps adding some to your repertoire that haven’t occurred to you yet. The report, entitled “2010 Report: Best Practices for Acquiring Software [...]

Recently a software publisher asked some questions about affiliate programs on a forum. He’s had an affiliate program for about 6 months and is disappointed in the results. He’s using a small affiliate program tied to an e-commerce service, as opposed to using one of the large 3rd party affiliate networks which hosts affiliate programs [...]

I’m Shawn from the FastSpring Support Team. In an effort to help you to more fully utilize the breadth of features contained in the SpringBoard e-commerce platform, I’d like to talk a little about some basic couponing… Sales drive sales.  And what better way to have a sale then the good old coupon?  Coupons have [...]

For “buy now” buttons, it’s helpful for the button to be a bright color (e.g. red), to be large enough on the page to be highly visible, ideally to be located above the fold.  When possible, it’s wise to have a purchase link on every page of your site (this link could just be in [...]

If it’s indeed the typical software/hardware bundling arrangement, you’ll likely be expected to accept a per unit fee ranging anywhere from $.10-$1.00 per unit bundled, depending on the OEM partner, the anticipated unit volume, etc. Assuming that’s the range you’re presented with, you’ll want to ask the OEM partner to justify that kind of rate [...]