Pay-Per-Click Search Via YouTube
Marketing TacticsYou can now bid on keywords for YouTube videos on a pay-per-click basis. For example, if you upload a video to YouTube that promotes your software or other type of product, you can drive traffic to your video and generate clicks and sales through your website. Why is this worthwhile? In addition to potential new user exposure, the pay-per-click rates on your top keywords for YouTube searches are likely to be far lower through this medium because of the temporary lack of competition for video keywords.
Click the image to see a sample report
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August 4th, 2009 at 12:30 am
I liked it. So much useful material. I read with great interest.
August 4th, 2009 at 4:40 am
Where do you go to signup/try it?
August 6th, 2009 at 2:10 am
I added your blog to bookmarks. And i’ll read your articles more often!
August 7th, 2009 at 10:30 am
You can sign up through AdWords or just through YouTube. To do it through your AdWords account you’d first navigate to a Content-enabled AdWords campaign, click into an ad group, click on ‘ads’ tab, then click on ‘display ad builder’, then click on ‘rich media and video’, then scroll to the bottom and select ‘click to play video’ and then follow the steps.
In the placements tab, you’d make sure to add http://www.youtube.com as a placement.
August 9th, 2009 at 3:36 am
Sounds like a good idea. I’ll try it on my videos….Very similar to this: http://www.ecommercepartners.net/blog/real-people-visit-your-e-commerce-store-ask-them-what-they-think-of-your-site.html