You can now bid on keywords for YouTube videos on a pay-per-click basis. For example, if you upload a video to YouTube that promotes your software or other type of product, you can drive traffic to your video and generate clicks and sales through your website. Why is this worthwhile? In addition to potential new user exposure, the pay-per-click rates on your top keywords for YouTube searches are likely to be far lower through this medium because of the temporary lack of competition for video keywords.
Click the image to see a sample report
