Instead of your customers having to rely on an email coming into their inbox after they purchase, they’ll be provided with the product info (downloadable file, license code, etc.) instantly after they complete their purchase, right on the post-purchase confirmation page. In this era of spam and email filter problems, you can’t afford to require your customers to rely solely on email-based fulfillment. By providing this instant gratification to your customers, you will increase customer satisfaction while cutting down on support volume.

Customers will no longer need to check their email program; they will remain on your site after purchasing, potentially exploring an additional purchase. Eliminate emails from upset or angry customers who need to start using your product instantly but who can’t afford to wait for a few minutes as they wonder whether they will in fact receive an email. No more customers who complain they never received an email from you for one reason or another and are quite dissatisfied because they haven’t been able to use the product they paid for. You will reap the benefits of the improved level of customer satisfaction. In addition, you can customize the content your customers will see on the order confirmation page in case you want to communicate something specific after they complete their initial purchase.

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