For “buy now” buttons, it’s helpful for the button to be a bright color (e.g. red), to be large enough on the page to be highly visible, ideally to be located above the fold.  When possible, it’s wise to have a purchase link on every page of your site (this link could just be in your navigation menu that appears at the top of each page) even if it’s not specifically a buy button that appears within every page.  You want to make it as easy as possible for those who want to buy to do exactly that, irrespective of where they are on your site when they make the decision to buy or to learn about pricing and purchase details.

Some of FastSpring’s better performing buy buttons are these:

You can view a larger selection of buttons here

(Upon request, we can at times redesign a button to fit your particular order page needs.)

Notice how the various payment options are listed next to the buy button, letting customers have an idea upfront regarding whether there is a a payment method that applies to them.  Given that most popular payment methods are covered in the graphics, most users find at least one applicable payment method that attracts them to then click the buy button and proceed with their purchase.

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